Kitchen Impossible
For the kick-off of the new Kitchen Impossible season with Tim Mälzer, 5 macro food influencers from Germany generated awareness for the new season launch on VOX in their cooking-interested communities.
#unshamed with Gillette Venus
Gillette Venus#unshamed with Gillette Venus
#unshamed with Gillette Venus
Campaign idea
The “unshamed” campaign by Gillette Venus aimed to de-taboo the topic of intimate shaving in the female Swiss community and to create social awareness for it.
Campaign implementation
To achieve this goal, 5 micro-influencers from Switzerland were activated to inform their communities about the topic on Instagram. The campaign engagement was particularly high, with an above-average value of around 3.5%. The positive and topic-related comments indicate that the campaign has encouraged the required dialogue within the community. Overall, the campaign has been successful in breaking the taboo around intimate shaving and contributing to an open discourse.
Results
>400
topic-related comments
⌀ 3.5%
Engagement rate
Educative Content
@morenadiaz
View all 145 comments
@corih_
View all 145 comments
@eli_simic
View all 145 comments
5 microinfluencers and 16 postings
144K Unique Views
>3.5% Engagement Rate
⌀41 comments per influencer
klimaaktiv
Ongoing support for MediaBrothers GmbH on behalf of the Austrian Federal Ministry for Climate Protection, Environment, Energy, Mobility, Innovation and Technology (BMK).
influence.vision is responsible in particular for the production of digital influencer assets for the Klimaaktiv TikTok channel in this project. The climate protection initiative klimaaktiv aims to sensitize a younger target group (Gen Z) for climate protection using low-threshold climate communication and to draw attention to climate-friendly behavior and climate protection measures through its presence on the social media channel. The cooperation covers current topics such as sustainable mobility, energy-saving tips for everyday life, as well as zero waste and upcycling projects to try out. So far, the more than 25 posts published on the klimaaktiv channel have generated an average of 40,000 Average Views and significantly increased engagement on the channel.
Samsung
In the course of the new product launch, awareness was generated in a younger target group and the product features were presented.
