The influencer campaign successfully accompanied woom’s market entry within the French market.
For the kick-off of the new Kitchen Impossible season with Tim Mälzer, 5 macro food influencers from Germany generated awareness for the new season launch on VOX in their cooking-interested communities.
They challenged themselves in various cooking challenges and reinterpreted various Kitchen Impossible recipes. In order to extend the reach of the articles, the content pieces were supported with media budget and played out as branded content ads to lookalike audiences. This additionally increased the campaign’s reach in the relevant target group.
Multi Channel Campaign
>73k content interactions
"Influence.Vision ist die beste Wahl für professionelles Influencer-Marketing! – Das Team aus Influencer Marketing Experten arbeitet eng mit uns zusammen, um die jeweiligen Kampagnenziele zu verstehen und maßgeschneiderte Kommunikationslösungen zu entwickeln. "