woom bikes
The influencer campaign successfully accompanied woom’s market entry within the French market.
Kitchen Impossible
Kitchen Impossible
Campaign idea
For the kick-off of the new Kitchen Impossible season with Tim Mälzer, 5 macro food influencers from Germany generated awareness for the new season launch on VOX in their cooking-interested communities.
Campaign implementation
They challenged themselves in various cooking challenges and reinterpreted various Kitchen Impossible recipes. In order to extend the reach of the articles, the content pieces were supported with media budget and played out as branded content ads to lookalike audiences. This additionally increased the campaign’s reach in the relevant target group.
Results
Multi Channel Campaign
20.83% Touchpoints-to-views
>73k content interactions
@kitchen.achim
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@fitgreenmind
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@futterne1d
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5 Influencers and 23 Content Pieces
3M unique views
73K interactions (likes, comments, story interactions etc.)
2.1% Engagement rate
1.9K Link Clicks
Andreas Wolf
Digital Producer
"Influence.Vision ist die beste Wahl für professionelles Influencer-Marketing! – Das Team aus Influencer Marketing Experten arbeitet eng mit uns zusammen, um die jeweiligen Kampagnenziele zu verstehen und maßgeschneiderte Kommunikationslösungen zu entwickeln. "
