Case studies

Case studies

Gillette Venus

#unshamed with Gillette Venus


topic-related comments

⌀ 3.5%

Engagement rate

The “Unshamed” campaign by Gillette Venus aimed to de-taboo the topic of intimate shaving in the female Swiss community and to create social awareness for it. To achieve this goal, 5 micro-influencers from Switzerland were activated to inform their communities about the topic on Instagram. Campaign engagement was particularly high, with an above-average value of around 3.5%. The positive and on-topic comments indicate that the campaign has stimulated the desired dialogue within the community. Overall, the campaign has been successful in breaking the taboo around intimate shaving and contributing to an open discourse.



icon image for - 5 microinfluencers and 16 postings

5 microinfluencers and 16 postings

icon image for - 144K Unique Views

144K Unique Views

icon image for - >3.5% Engagement Rate

>3.5% Engagement Rate

icon image for - ⌀41 comments per influencer

⌀41 comments per influencer

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