Bomboogie wollte ihre Herbst-Winter-Kollektion 2023 mit dem Slogan “Face the winter” starten. Dieses Jahr stand im Namen des Fortschritts – von wattierten Daunenjacken über leichte Shelljacken bis hin zu coolen Bomberjacken.

Creator sollen ihre Follower animieren ein Teil der Salomon Trail Running-Community zu werden. Denn das Motto lautet: Es geht es um mehr als nur Schuhe – es geht um deine persönliche Liebe zum Outdoor-Leben.

The “Unshamed” campaign by Gillette Venus aimed to de-taboo the topic of intimate shaving in the female Swiss community and to create social awareness for it. To achieve this goal, 5 micro-influencers from Switzerland were activated to inform their communities about the topic on Instagram. Campaign engagement was particularly high, with an above-average value of around 3.5%. The positive and on-topic comments indicate that the campaign has stimulated the desired dialogue within the community. Overall, the campaign has been successful in breaking the taboo around intimate shaving and contributing to an open discourse.