woom - For the love of cycling

Campaign idea

The aim of the campaign was to increase awareness of woom on the French market and to produce high-quality pieces with an emphasis on the rational and emotional benefits of the woom bikes.

Implementation

Part of the campaign were 3 macro-influencers from France (>500k followers) who are parents of children between 18 months and 14 years old. In doing so, the campaign was structured with cliffhangers to maintain suspense throughout the campaign period. With a >50% Gross Reach overperformance, the campaign reached over 1.3 million users, gaining great exposure within France.