Why Influencer Marketing Should Be Included in Every Media Mix

by Florian Bösenkopf | vor 27 Tagen

You haven't tried out Influencer Marketing yet? Then pay attention now. Here you will discover 5 reasons why influencer marketing should be an important part of your marketing plan!

Everyone is talking about digitization and the media industry is investing more and more budgets in online marketing. In 2016, the US spent more on digital advertising than on TV for the first time. Every month, 200,000 paid influencer posts are published on Instagram alone and 69% of marketers increase their budgets for influencer marketing in 2018. 


The wave of Instagrammers, YouTubers and Bloggers seems unstoppable and is growing annually in 2 digit percentages. In Austria, Germany and Switzerland the influencer market volume is estimated to be 560 million EUR with an annual growth rate of over 20%. Brands such as SAMSUNG, SPAR and many more invest in influencer marketing and achieve a return on investment of up to 11x per invested Euro.


BUT ONE QUESTION STILL REMAINS: WHY IS INFLUENCER MARKETING SO POPULAR AT THE MOMENT?

(1) 92% of consumers trust influencer opinions more than an advertisement.


(2) Influencers are trusted almost as much as friends.


(3) 1.1 hours are spent on average every day on social media. 16-24-year-olds even spend up to 4 hours a day on average online.


(4) The number of people using AdBlocker is growing by 30% every year.


(5) YouTube overtakes TV consumption, which is stagnating strongly. By 2025, 50% of those under 32 will no longer consume TV. 8 out of 10 people watch at least one YouTube video per month.


If you are now thinking about promoting your brand with influencer marketing, we have just the right opportunity for you! GET STARTED RIGHT NOW AND CREATE YOUR FIRST CAMPAIGN WITH INFLUENCE.VISION.


Neueste Beiträge
Influencer Marketing auf Snapchat

Snapchat ist eine der besten Plattformen, um die jüngere Generation zu erreichen. Neben lustigen Fil...

Weiterlesen
Wie Brands vom kulturellen Zeitgeist profitieren können

Der Zeitgeist definiert zeitspezifische kulturelle Muster in unserer Gesellschaft. Sie bieten den Ma...

Weiterlesen
Influencer Marketing auf Twitch

In den letzten Jahren hat sich das Influencer Marketing um die immer gleichen Plattformen gedreht: T...

Weiterlesen

BUCHE JETZT DEINE DEMO

Entdecke jetzt unserere Creative Crowdsourcing Plattform, gestalte erfolgreiche Influencer Kampagnen und erziele noch mehr Reichweite durch unsere Content Reach Technology!

Book a Demo

Hands-on support

Bei uns stehst Du im Mittelpunkt! Kontaktiere uns jederzeit wenn Du Hilfe benötigst

Telefonnummer

+43 (0) 676 6550 833

Email us

office@influencevision.com

Home Image
STEFANIEGOLDMARIE


116K


2K
Home Image
BERRIESANDPASSION


100K


14K
Home Image
the_cosmopolitas


30K


4K
Home Image
julietta_mademoiselle


117K


3K
Home Image
RICHYKOLL


54K


2H
Home Image
NEWKISSONTHEBLOG


23K


4K
Home Image
NURIELMOLCHO


27K


4K
Home Image
MEANWHILEINAWESOMETOWN


35K


1K