JURASSIC WORLD movie premiere

UNIVERSAL PICTURES INTERNATIONAL GMBH

Campaign Idea

Adventure, excitement and dinosaurs: One of the most popular and successful franchises of all time has returned to the movies - UNIVERSAL PICTURES and influence.vision launched a major campaign for the launch of the new Jurassic World movie "The Fallen Kingdom". Since the movie launch took place in the midst of the 2018 FIFA World Cup in June, the challenge was to create awareness despite this. The goal was to motivate the followers through storytelling and convincing content to go to the movies even though it was a hot summer month.

Campaign Objective

Thanks to our creative crowdsourcing tool, we were able to collect exciting ideas from various influencers. A great mix of Instagram postings, Instagram stories, and Facebook postings generated great coverage and awareness. Each of the influencers has portrayed his personal relationship to the movie and their compelling/authentic stories gave their followers the impression that the movie is an absolute "must watch movie".

JURASSIC WORLD movie premiere

Results

12

Influencers

21

Postings

476K

Views

55K

Likes

971

Comments

JURASSIC WORLD movie premiere
JURASSIC WORLD movie premiere
JURASSIC WORLD movie premiere

Benefits with influence.vision

Thanks to the influencer marketplace of influence.vision, Universal Pictures was able to run a big influencer campaign over a longer period of time, which successfully announced the new Jurassic World movie "The Fallen Kingdom". The campaign not only generated great coverage on social media but also led to a high engagement score.

80%

Engagement Score

1.3M

People reached

universal pictures

Romy Graves, Mag.

Publicity Manager

Universal Pictures

“With influence.vision we were able to collect many different, exciting ideas and create awareness for the movie launch. From a video with an animated dinosaur to postings with drawings, everything was there. The content was particularly convincing and authentic!”

Rezervirajte demo

Otkrijte moć naše inovativne crowdsourcing platforme, kreirajte uspješnu influencersku kampanju i ostvarite više uz postojeći budžet s našom Content Reach tehnologijom.

Rezervirajte demo

Praktična potpora

Spremni smo odgovoriti na svako Vaše pitanje. Pošaljite nam poruku bilo kad.

Telefon

DE +49 (0) 211 5401 4515

AT +43 (0) 676 6550 833

Pošaljite nam e-mail

office@influencevision.com

 

Home Image
father_of_djordje


11,5K


1,2K
Home Image
dennisdomian


148K


338K
Home Image
MEANWHILEINAWESOMETOWN


35K


1K
Home Image
patriciavodopija


60K


21K
Home Image
NURIELMOLCHO


27K


4K
Home Image
ivanablazoti


47K


82K
Home Image
daniella.ods


15K


2,5K
Home Image
stylezagreb


145K


28K