The hokify app targets young job seekers through influencer marketing in a creative way. The influencers were able to submit their creative ideas for the campaign because they know best how to reach their community. They had the task to put the various industries as well as the simple interface of the hokify app in the foreground.
The influencers have generated awareness over their social media channels which resulted in more traffic. They have motivated their followers to download the hokify app and apply for an internship-day with an influencer.
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Through the influence.vision platform, the right influencers were identified, which resulted in a very successful campaign. On the platform, the target group could be specifically defined and reached via the social media channels of the influencers.
Markus Wirzlberger,
Marketing Communications Manager
Hokify GmbH
“With the influence.vision platform, we were able to reach a wide range of different influencers and implement a very varied campaign. We had the chance to specify our target group and find the right influencers. The influence.vision team supported us optimally and ensured effective cooperation.”
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