The influencer campaign “Why not different” should show how Raiffeisens’ contemporary investment products work
Through storytelling, the campaign was built into the day to day lives of Mommy bloggers revolving around the topic of investment funds. Furthermore, the Content Reach Technology was used to extend the content of the influencer and generate clicks. The goal of this campaign was to fill out an online contact form for a free consultation with the Raiffeisen Bank.
In addition to the organic reach of the Influencer we were able to expand the campaign content to other channels with the help of our Content Reach Technology and therefore reached further target groups. We achieved a very high engagement score with only four Mommy-Bloggers due to our advanced influencer matching algorithm. Taking into consideration the amazing storytelling skills of the four Mommy-Bloggers the campaign successfully promoted Raiffeisens’ investment products.
Christine Löblich, Mag.
Group Marketing/ Marketing Subsidiaries
Raiffeisen Bank International AG
“influence.vision continuously and energetically supported us with the concept, the planning and the performance of our Influencer campaign. The mix of the organic reach of the Influencers and the cross-media extension in different publisher-networks reached excellent results. Especially with this type of content, which has a very high information content, it is important to provide the audience with different contact points.”
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