{"id":4556,"date":"2018-10-20T09:39:04","date_gmt":"2018-10-20T09:39:04","guid":{"rendered":"https:\/\/www.influencevision.com\/warum-influencer-marketing-in-jeden-mediamix-eingeplant-werden-sollte\/"},"modified":"2025-09-20T19:07:07","modified_gmt":"2025-09-20T19:07:07","slug":"warum-influencer-marketing-in-jeden-mediamix-eingeplant-werden-sollte","status":"publish","type":"post","link":"https:\/\/www.influencevision.com\/de\/warum-influencer-marketing-in-jeden-mediamix-eingeplant-werden-sollte\/","title":{"rendered":"Warum Influencer Marketing in jeden Mediamix eingeplant werden sollte"},"content":{"rendered":"<p>Die Digitalisierung ist in aller Munde und in der Medienbranche werden immer mehr Budgets in Online-Marketing investiert. <a href=\"https:\/\/adage.com\/article\/digital\/digital-ad-revenue-surpasses-tv-desktop-iab\/308808\/\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/adage.com\/article\/digital\/digital-ad-revenue-surpasses-tv-desktop-iab\/308808\/\">2016 <\/a>wurde in den USA zum ersten Mal mehr f\u00fcr digitale Werbung als f\u00fcr TV\u00a0 Werbung ausgegeben. Jeden Monat werden allein auf Instagram 200.000 bezahlte Influencer Beitr\u00e4ge gepostet. 69\u00a0% der Marketer erh\u00f6hen 2018 ihre Budgets f\u00fcr Influencer Marketing.<\/p>\n<p>Die Welle der Instagramer, YouTuber und Blogger scheint unaufhaltbar und w\u00e4chst j\u00e4hrlich im 2-stelligen Prozentbereich an. In \u00d6sterreich, Deutschland und der Schweiz betr\u00e4gt das Influencer Marktvolumen gesch\u00e4tzte 560 Millionen EUR mit einer j\u00e4hrlichen Wachstumsrate von \u00fcber 20\u00a0%. Marken wie SAMSUNG, SPAR u.\u202fv.\u202fm. investieren in die Blogger-Medien und erzielen damit ein\u00a0<a href=\"https:\/\/www.tapinfluence.com\/influencer-marketing-benchmarks\/\" data-cke-saved-href=\"https:\/\/www.tapinfluence.com\/influencer-marketing-benchmarks\/\">Return on Investment von bis zu 11x<\/a> pro investierten Euro.<\/p>\n<h3>Eine Frage wird sich aber weiterhin oft gestellt: Warum ist Influencer Marketing derzeit so popul\u00e4r?<\/h3>\n<p>(1)\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/deborahweinswig\/2016\/10\/05\/influencers-are-the-new-brands\/#361194ea7919\" data-cke-saved-href=\"https:\/\/www.forbes.com\/sites\/deborahweinswig\/2016\/10\/05\/influencers-are-the-new-brands\/#361194ea7919\">92\u00a0%<\/a> der Konsumenten trauen Influencer Meinungen mehr als einer Werbeanzeige.<\/p>\n<p>(2) Influencer genie\u00dfen fast dasselbe <a href=\"https:\/\/www.adweek.com\/digital\/twitter-says-users-now-trust-influencers-nearly-much-their-friends-171367\/\" data-cke-saved-href=\"https:\/\/www.adweek.com\/digital\/twitter-says-users-now-trust-influencers-nearly-much-their-friends-171367\/\">Vertrauen wie Freunde<\/a>.<\/p>\n<p>(3)\u00a0<a href=\"https:\/\/blogs.worldbank.org\/publicsphere\/6-2016-media-revolutions-time-spent-online-continues-rise\" data-cke-saved-href=\"https:\/\/blogs.worldbank.org\/publicsphere\/6-2016-media-revolutions-time-spent-online-continues-rise\">1,1 Stunden<\/a> werden im Durchschnitt jeden Tag auf Social Media verbracht. 16-24-j\u00e4hrige verbringen sogar durchschnittlich bis zu 4 Stunden am Tag online.<\/p>\n<p>(4) Die Anzahl an Personen, die\u00a0<a href=\"https:\/\/pagefair.com\/downloads\/2017\/01\/PageFair-2017-Adblock-Report.pdf\" data-cke-saved-href=\"https:\/\/pagefair.com\/downloads\/2017\/01\/PageFair-2017-Adblock-Report.pdf\">AdBlocker<\/a>\u00a0verwenden, w\u00e4chst jedes Jahr um 30\u00a0%.<\/p>\n<p>(5)\u00a0<a href=\"https:\/\/www.brandwatch.com\/blog\/39-youtube-stats\/\" data-cke-saved-href=\"https:\/\/www.brandwatch.com\/blog\/39-youtube-stats\/\">YouTube <\/a>\u00fcberholt TV-Konsum, der stark stagniert.\u00a0Bis 2025 werden 50\u00a0% der unter 32-J\u00e4hrigen nicht mehr TV konsumieren.\u00a08 von 10 Personen schauen monatlich zumindest ein YouTube-Video.<\/p>\n<h3>Wenn Du jetzt dar\u00fcber nachdenkst, Deine Marke mit Influencer-Marketing nach vorne zu bringen, bieten wir Dir genau die richtigen M\u00f6glichkeiten! Lege jetzt sofort los und kreiere mit influence.vision Deine erste Kampagne.<\/h3>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/wCwgI51aayE\" width=\"730\" height=\"410\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Du hast Dich bisher noch nicht an Influencer Marketing heran getraut? Dann pass jetzt lieber ganz besonders auf. Hier erf\u00e4hrst Du 5 aussagekr\u00e4ftige Gr\u00fcnde, warum Influencer Marketing ein wichtiger Bestandteil Deines Marketingplans sein sollte!<\/p>\n","protected":false},"author":11,"featured_media":4557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"coauthors":[],"class_list":["post-4556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-agenturen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Warum Influencer Marketing in jeden Mediamix eingeplant werden sollte - influence.vision<\/title>\n<meta name=\"description\" content=\"Du hast Dich bisher noch nicht an Influencer Marketing heran getraut? Dann pass jetzt lieber ganz besonders auf. Hier erf\u00e4hrst Du 5 aussagekr\u00e4ftige Gr\u00fcnde, warum Influencer Marketing ein wichtiger Bestandteil Deines Marketingplans sein sollte!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.influencevision.com\/de\/warum-influencer-marketing-in-jeden-mediamix-eingeplant-werden-sollte\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warum Influencer Marketing in jeden Mediamix eingeplant werden sollte - influence.vision\" \/>\n<meta property=\"og:description\" content=\"Du hast Dich bisher noch nicht an Influencer Marketing heran getraut? Dann pass jetzt lieber ganz besonders auf. Hier erf\u00e4hrst Du 5 aussagekr\u00e4ftige Gr\u00fcnde, warum Influencer Marketing ein wichtiger Bestandteil Deines Marketingplans sein sollte!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.influencevision.com\/de\/warum-influencer-marketing-in-jeden-mediamix-eingeplant-werden-sollte\/\" \/>\n<meta property=\"og:site_name\" content=\"influence.vision\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-20T09:39:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-20T19:07:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.influencevision.com\/wp-content\/uploads\/2025\/09\/5bd882351ad88394667275-1-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florian B\u00f6senkopf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florian B\u00f6senkopf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Florian B\u00f6senkopf\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.influencevision.com\\\/de\\\/warum-influencer-marketing-in-jeden-mediamix-eingeplant-werden-sollte\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.influencevision.com\\\/de\\\/warum-influencer-marketing-in-jeden-mediamix-eingeplant-werden-sollte\\\/\"},\"author\":{\"name\":\"Florian B\u00f6senkopf\",\"@id\":\"https:\\\/\\\/www.influencevision.com\\\/de\\\/#\\\/schema\\\/person\\\/0ca70992201d7d2604649b4c47bbc743\"},\"headline\":\"Warum Influencer Marketing in jeden Mediamix eingeplant werden sollte\",\"datePublished\":\"2018-10-20T09:39:04+00:00\",\"dateModified\":\"2025-09-20T19:07:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.influencevision.com\\\/de\\\/warum-influencer-marketing-in-jeden-mediamix-eingeplant-werden-sollte\\\/\"},\"wordCount\":254,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.influencevision.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.influencevision.com\\\/de\\\/warum-influencer-marketing-in-jeden-mediamix-eingeplant-werden-sollte\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.influencevision.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/5bd882351ad88394667275-1-scaled-1.jpg\",\"articleSection\":[\"Brands &amp; Agenturen\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.influencevision.com\\\/de\\\/warum-influencer-marketing-in-jeden-mediamix-eingeplant-werden-sollte\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.influencevision.com\\\/de\\\/warum-influencer-marketing-in-jeden-mediamix-eingeplant-werden-sollte\\\/\",\"url\":\"https:\\\/\\\/www.influencevision.com\\\/de\\\/warum-influencer-marketing-in-jeden-mediamix-eingeplant-werden-sollte\\\/\",\"name\":\"Warum Influencer Marketing in jeden Mediamix eingeplant werden sollte - influence.vision\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.influencevision.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.influencevision.com\\\/de\\\/warum-influencer-marketing-in-jeden-mediamix-eingeplant-werden-sollte\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.influencevision.com\\\/de\\\/warum-influencer-marketing-in-jeden-mediamix-eingeplant-werden-sollte\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.influencevision.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/5bd882351ad88394667275-1-scaled-1.jpg\",\"datePublished\":\"2018-10-20T09:39:04+00:00\",\"dateModified\":\"2025-09-20T19:07:07+00:00\",\"description\":\"Du hast Dich bisher noch nicht an Influencer Marketing heran getraut? 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